Few figures in the history of Southern music operated as both insider and architect the way Alan Walden did.

Best known as the co-founder (with his brother Phil) of Capricorn Records and manager (and music publisher) of both Lynyrd Skynyrd and Otis Redding, Alan helped build the infrastructure behind what became known as Southern rock—long before it had a name. Alongside his brother, he was at the center of a movement that blended blues, country, R&B, and rock into something entirely new.

In this conversation, Alan takes us inside the story of how two brothers from Macon, Georgia changed the complexion of the entire music business in the 1960s and 1970s. We also discuss his memoir, Southern Man: Music and Mayhem in the American South—a candid and deeply personal account of the triumphs, tragedies, and cultural forces that shaped both his career and the rise of Southern rock and soul.

This is a rare look at the often unseen side of music history: the people behind the scenes who don’t just discover artists—but build the worlds they live in and help shape the course of music itself.